The Indelible VC
SEA of Startups
Ami Sugiyama of Secai Marche

Ami Sugiyama of Secai Marche

B2B Farm-to-Table Fulfilment Platform

This week we are joined by Ami Sugiyama the Founder of Secai Marche, which is a B2B farm-to-table fulfilment platform that streamlines the supply chain through its in-house software which involves warehouse management and demand forecast systems.

This was a great conversation where we talked about her past experience as an entrepreneur in the tea trading business and restaurant business led to the idea for Secai Marche.  We explore the details of how the company built it supply network of farmers and connected them to restaurants and retail.

I’d love to know what you took away from this conversation with Ami Sugiyama. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

Listen now on AppleSpotifyGoogleOvercastPocket Casts, and YouTube.

Where to find Ami Sugiyama:

• LinkedIn:

• Secai Marche:

Where to hear more from The Indelible VC:

• Newsletter: 

• Twitter:

• LinkedIn:

In this episode, we cover:

[1:24] The origins of becoming an entrepreneur and leading toward Secai Marche.

[7:48] The early product and the first days in building the company.

[12:20] Early adopter customers for farm direct supply network

[20:20] Expanding into retail from the beginning.

[25:44] Looking to expand to Singapore.

[33:04] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Kevin Brockland CFA