The Indelible VC
SEA of Startups
Azran Osman-Rani - Naluri

Azran Osman-Rani - Naluri

Integrated Digital Care Solution: Physical & Mental

This week we are joined by Azran Osman-Rani of Naluri, which provides an integrated digital care solution that combines support for physical and mental health.

This was a great conversation with serial entrepreneur Azran.  We talk about the localization experience at iFlix and how this combined with his own family experience with health to create the idea for Naluri. He discusses the process of validating the product, utilizing feedback, and replicating the model internationally.  There are tons of practical lessons to take away from a serial entrepreneur.

I’d love to know what you took away from this conversation with Azran Osman-Rani. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

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Where to find Azran Osman-Rani:

• LinkedIn:

• Naluri:

Where to hear more from The Indelible VC:

• Newsletter:

• Twitter:

• LinkedIn:

In this episode, we cover:

[0:24] A third time building a venture from an airline to iFlix to Naluri.

[3:40] The fundraising experience with 12 total funding rounds across all prior experience.

[4:56] Validating the idea and building an MVP

[10:59] Testing the go-to-market strategy by learning from customers

[13:57] Product development keeping pace with GTM learnings

[18:21] Using technology to increase the productivity of live help on demand

[20:40] Replicating the model into international markets

[29:36] Defining success as an organization

[36:09] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Kevin Brockland CFA