The Indelible VC
SEA of Startups
Benjamin Croc of BrioHR

Benjamin Croc of BrioHR

HR Tech Platform Scaled in 10 countries serving 1,000+ customers

This week we are joined by Benjamin Croc the Founder of BrioHR, which is an HR Tech platform that automates repetitive tasks and engages employees for maximum productivity.  They currently serve over 1,000 businesses across Southeast Asia.

This was a great conversation with Benjamin as we talked about his experience as a consultant leading him to recognize the pain point and ultimately decide to launch BrioHR.  We cover a lot of ground starting with deciding what the MVP should be to acquiring the initial customers on through to being in 10 countries.  There are some great insights in scaling a business.

I’d love to know what you took away from this conversation with Benjamin Croc. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

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Where to find Benjamin Croc:

• LinkedIn:

• BrioHR:

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In this episode, we cover:

[1:20] The experience as a consultant identified the problem and started the path toward launching BrioHR.

[9:16] After realizing the problem, they begin the journey to building and launching a product.

[16:00] The onboarding process as a hook to a broader platform.

[23:46] The initial go-to-market stages.

[30:31] The logic of building a product roadmap and prioritizing.

[40:40] How to define success as an organization.

[43:27] Closing questions.

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Kevin Brockland CFA