This week we are joined by Benjamin Croc the Founder of BrioHR, which is an HR Tech platform that automates repetitive tasks and engages employees for maximum productivity. They currently serve over 1,000 businesses across Southeast Asia.
This was a great conversation with Benjamin as we talked about his experience as a consultant leading him to recognize the pain point and ultimately decide to launch BrioHR. We cover a lot of ground starting with deciding what the MVP should be to acquiring the initial customers on through to being in 10 countries. There are some great insights in scaling a business.
I’d love to know what you took away from this conversation with Benjamin Croc. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.
Listen now on Apple, Spotify, Google, Overcast, Pocket Casts, and YouTube.
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Where to find Benjamin Croc:
• LinkedIn: https://www.linkedin.com/in/benjamin-croc-93669426/
• BrioHR: https://briohr.com/
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Where to hear more from The Indelible VC:
• Newsletter: https://insights.indelible.vc
• Twitter: https://twitter.com/IndelibleVc
• LinkedIn: https://www.linkedin.com/in/kbrockland/
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In this episode, we cover:
[1:20] The experience as a consultant identified the problem and started the path toward launching BrioHR.
[9:16] After realizing the problem, they begin the journey to building and launching a product.
[16:00] The onboarding process as a hook to a broader platform.
[23:46] The initial go-to-market stages.
[30:31] The logic of building a product roadmap and prioritizing.
[40:40] How to define success as an organization.
[43:27] Closing questions.
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