The Indelible VC
SEA of Startups
Charles Tang - Instant eStore

Charles Tang - Instant eStore

All-In-One eCommerce Solution

This week we are joined by serial entrepreneur Charles Tang of Instant eStore, which is an All-In-One Ecommerce Solution serving thousands of clients.

This was a great conversation with serial entrepreneur and early pioneer of ecommerce in Malaysia, Charles Tang.  We discussed how he started the business and scaled in the early days.  We touch on the evolution of ecommerce and the need to be omni-channel.  We wrap up with some forward looking thoughts on the future on online commerce and where the metaverse fits it.

I’d love to know what you took away from this conversation with Charles Tang. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

Listen now on AppleSpotifyGoogleOvercastPocket Casts, and YouTube.

Where to find Charles Tang:

• LinkedIn:

• Instant eStore:

Where to hear more from The Indelible VC:

• Newsletter:

• Twitter:

• LinkedIn:

In this episode, we cover:

[1:28] The origins of entrepreneurship from accidental to online stores

[8:17] Acquiring the first customers

[12:56] Early days of e-commerce with global reach

[15:50] Product evolution as e-commerce has exploded

[22:41] Marketplace platforms vs independent websites

[28:40] Key features of an all-in-one solution

[31:36] Is metaverse the next move for ecommerce?

[44:10] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Appears in episode
Kevin Brockland CFA