Chris Fong of FeFiFo
This week we are joined by Chris Fong of FeFiFo, which is a technology-first co-farming company that focuses on empowering the new generation of progressive farmers in ASEAN.
This was a great conversation where we learn the origins and ambition to tackle a key issue for smallholder farmers. We discuss extensively different areas of standardization and taking a process-oriented view. We even discuss different markets and the approaches towards looking at expansion.
I’d love to know what you took away from this conversation with Chris Fong. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.
Where to find Chris Fong:
• LinkedIn: https://www.linkedin.com/in/chrisfongkh/
• FeFiFo: https://www.fefifo.co/
Where to hear more from The Indelible VC:
• Newsletter: https://insights.indelible.vc
• Twitter: https://twitter.com/IndelibleVc
• LinkedIn: https://www.linkedin.com/in/kbrockland/
In this episode, we cover:
[01:15] From no agriculture background to launching an AgTech startup
[7:20] Shared services and standardization to address process pain points
[11:45] Ensuring compliance of SOPs in standardization
[17:39] Process required to introduce new products with SOPs
[20:02] Role of other technologies in the farming process
[25:46] Enabling the go to market of the end product
[28:02] Defining success as an organization
[33:15] Utilizing metrics in management
[36:17] Closing questions