The Indelible VC
SEA of Startups
Chris Fong of FeFiFo

Chris Fong of FeFiFo

Technology-first Co-Farming

This week we are joined by Chris Fong of FeFiFo, which is a technology-first co-farming company that focuses on empowering the new generation of progressive farmers in ASEAN.

This was a great conversation where we learn the origins and ambition to tackle a key issue for smallholder farmers.  We discuss extensively different areas of standardization and taking a process-oriented view.  We even discuss different markets and the approaches towards looking at expansion.

I’d love to know what you took away from this conversation with Chris Fong. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

Listen now on AppleSpotifyGoogleOvercastPocket Casts, and YouTube.

Where to find Chris Fong:

• LinkedIn:

• FeFiFo:

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In this episode, we cover:

[01:15] From no agriculture background to launching an AgTech startup

[7:20] Shared services and standardization to address process pain points

[11:45] Ensuring compliance of SOPs in standardization

[17:39] Process required to introduce new products with SOPs

[20:02] Role of other technologies in the farming process

[25:46] Enabling the go to market of the end product

[28:02] Defining success as an organization

[33:15] Utilizing metrics in management

[36:17] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.