Aug 29, 2022 • 36M

Francesca Chia - GoGet

An on demand workforce of verified workers, called GoGetters

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At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders. RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market. USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set. SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.

This week we are joined by Francesca Chia of GoGet, which is a technology platform connecting businesses to on demand workforce of verified workers, called GoGetters.

This was a great conversation as we navigated the origin story which involved a couple of pivots.  Through the conversation there are great pieces of advice on building a business, including the bottom-up/top-down way to prioritize goals and create OKRs.  We close with a great piece of advice on the importance of passion as the motivator for coping with the toughness of entrepreneurship.

I’d love to know what you took away from this conversation with Francesca Chia. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

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Where to find Francesca Chia:

• LinkedIn:

• GoGet:

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In this episode, we cover:

[01:22] Origin story from Food to Consumer-Centric on to a B2B model

[04:40] Analyzing power users’ behavior to drive the product roadmap

[09:00] Scaling the community of GoGetters in the early days

[12:07] Pioneering in the early days of “gig work” and building trust

[16:45] Expanding to other cities while balancing job urgency and localized networks

[19:43] Scaling the two sides of a marketplace model

[22:22] Process to translate business priorities to a focused roadmap

[24:54] Regular reviews to track OKRs

[27:30] Evolving how to hire and retain talent

[31:22] Closing questions