The Indelible VC
SEA of Startups
Jonathan Weins of Pop Meals

Jonathan Weins of Pop Meals

Leverage Tech and Data in Omnichannel F&B

This week we are joined by Jonathan Weins the Founder of Pop Meals, which is an F&B company leveraging tech and data to enable tailored experience with better quality and lower prices.

This was a great conversation with Jonathan as we navigate the business model pivot towards physical locations.  We talk about how they are applying tech and data and bring the iteration from their software experience to the F&B operations.  A lot of great insights in how they are serving innovation on the menu.

I’d love to know what you took away from this conversation with Jonathan Weins. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

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Where to find Jonathan Weins:

• LinkedIn:

• Pop Meals:

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In this episode, we cover:

[0:38] The origins of becoming an entrepreneur and leading toward Pop Meals.

[8:30] How they pivoted their food delivery business to include physical locations, and how they used technology and data to continuously improve their recipes and customer experience.

[17:03] The importance of consistency and reliability in the food industry, while also finding a balance with offering new products and catering to local tastes.

[25:31] Optimizing food preparation costs and consistency through advanced systems and technology in their rapidly expanding chain of over 40 locations.

[33:28] The development of their company's internal systems, including the use of off-the-shelf tools and in-house built systems.

[40:45] Closing questions.

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Kevin Brockland CFA