The Indelible VC
SEA of Startups
Kelvyn Chuah - SINEGY

Kelvyn Chuah - SINEGY

Building a Regulated Digital Asset Exchange

This week we are joined by Kelvyn Chuah of SINEGY, which is a digital asset exchange based in Malaysia, one of only 4 registered with the Securities Commission.

This was a great conversation to discuss how Kelvyn launched a crypto exchange in Malaysia and navigated the regulatory process.  We touch on the market perceptions and getting broader adoption.  Inevitably, we make mentions of FTX, but circle back to what it means for SINEGY.  A great conversation in a growing market.

I’d love to know what you took away from this conversation with Kelvyn Chuah. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

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Where to find Kelvyn Chuah:

• LinkedIn:


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In this episode, we cover:

[1:25] The origins of launching a digital asset exchange after a background working finance in NYC

[7:11] Navigating regulations in the early days of crypto

[16:35] Trustee requirement and custody

[18:57] Acquiring users towards the exchange platform

[21:20] Changing negative perceptions and getting broader adoption

[33:06] Unavoidable conversation on FTX

[35:52] The future of SINEGY

[41:24] Defining the success factors for the organization

[42:53] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Kevin Brockland CFA