Kelvyn Chuah - SINEGY
Building a Regulated Digital Asset Exchange
This week we are joined by Kelvyn Chuah of SINEGY, which is a digital asset exchange based in Malaysia, one of only 4 registered with the Securities Commission.
This was a great conversation to discuss how Kelvyn launched a crypto exchange in Malaysia and navigated the regulatory process. We touch on the market perceptions and getting broader adoption. Inevitably, we make mentions of FTX, but circle back to what it means for SINEGY. A great conversation in a growing market.
I’d love to know what you took away from this conversation with Kelvyn Chuah. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.
Where to find Kelvyn Chuah:
• LinkedIn: https://www.linkedin.com/in/kelvynchuah/
• SINEGY: https://sinegy.com/
Where to hear more from The Indelible VC:
• Newsletter: https://insights.indelible.vc
• Twitter: https://twitter.com/IndelibleVc
• LinkedIn: https://www.linkedin.com/in/kbrockland/
In this episode, we cover:
[1:25] The origins of launching a digital asset exchange after a background working finance in NYC
[7:11] Navigating regulations in the early days of crypto
[16:35] Trustee requirement and custody
[18:57] Acquiring users towards the exchange platform
[21:20] Changing negative perceptions and getting broader adoption
[33:06] Unavoidable conversation on FTX
[35:52] The future of SINEGY
[41:24] Defining the success factors for the organization
[42:53] Closing questions