The Indelible VC
SEA of Startups
Mark Koh of Supa

Mark Koh of Supa

Self-service platform for Data Annotation

This week we are joined by Mark Koh of Supa, which provides a self-service data annotation platform to enable machine learning models.

This was a great conversation as we go straight into the last mile problem of data analysis in AI/ML models, data annotation.  We hear how he has built a customer base and uses thought leadership as lead generation.  We wrap up on how a data company incorporates data into their own operations.

I’d love to know what you took away from this conversation with Mark Koh. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

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Where to find Mark Koh:

• LinkedIn:

• Supa:

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In this episode, we cover:

[01:19] Origins of a Malaysia-born, Australia-raised serial entrepreneur moving through iterations towards a data focus

[5:15] Onboarding the first set of customers and reaching out the data scientists and data engineers

[9:00] Going from hands-on enterprise approach to a self-serve model

[14:50] The shift in go-to-market strategy when moving towards self-service 

[20:14] Sharing learnings and know-how with the market as a lead gen

[24:57] Defining what success means for the organization

[26:45] Data runs the organization

[29:23] North star metric

[33:32] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Kevin Brockland CFA