Mark Koh of Supa
Self-service platform for Data Annotation
This week we are joined by Mark Koh of Supa, which provides a self-service data annotation platform to enable machine learning models.
This was a great conversation as we go straight into the last mile problem of data analysis in AI/ML models, data annotation. We hear how he has built a customer base and uses thought leadership as lead generation. We wrap up on how a data company incorporates data into their own operations.
I’d love to know what you took away from this conversation with Mark Koh. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.
Listen now on Apple, Spotify, Google, Overcast, Pocket Casts, and YouTube.
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Where to find Mark Koh:
• LinkedIn: https://www.linkedin.com/in/markkoh1/
• Supa: https://supa.so
Where to hear more from The Indelible VC:
• Newsletter: https://insights.indelible.vc
• Twitter: https://twitter.com/IndelibleVc
• LinkedIn: https://www.linkedin.com/in/kbrockland/
In this episode, we cover:
[01:19] Origins of a Malaysia-born, Australia-raised serial entrepreneur moving through iterations towards a data focus
[5:15] Onboarding the first set of customers and reaching out the data scientists and data engineers
[9:00] Going from hands-on enterprise approach to a self-serve model
[14:50] The shift in go-to-market strategy when moving towards self-service
[20:14] Sharing learnings and know-how with the market as a lead gen
[24:57] Defining what success means for the organization
[26:45] Data runs the organization
[29:23] North star metric
[33:32] Closing questions