The Indelible VC
SEA of Startups
Shayna Teh of Food Market Hub

Shayna Teh of Food Market Hub

Centralizing all F&B Backend Processes in One App

This week we are joined by Shayna Teh the Founder of Food Market Hub, which helps restaurants & suppliers to increase efficiency by centralizing all F&B backend processes in one app.

This was a great conversation with Shayna where we cover the journey to launching Food Market Hub from entrepreneurial family to a fashion startup to restaurateur to present.  We talked about building the MVP, scaling customers, raising capital and expanding internationally.  So much useful insights uncovered in this journey.

I’d love to know what you took away from this conversation with Shayna Teh. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

Listen now on AppleSpotifyGoogleOvercastPocket Casts, and YouTube.

Where to find Shayna Teh:

• LinkedIn:

• Food Market Hub:

Where to hear more from The Indelible VC:

• Newsletter:

• Twitter:

• LinkedIn:

In this episode, we cover:

[1:22] The origins of becoming an entrepreneur and leading toward Food Market Hub

[11:46] From MVP to traction.

[21:51] Looking back at the moment they had Product Market Fit (PMF).

[27:41] Figuring out what price to charge.

[33:21] Knowing when the right time to expand internationally and how.

[41:09] Building teams to address new country markets.

[46:49] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Kevin Brockland CFA