The Indelible VC
SEA of Startups
Suthan Mookaiah of

Suthan Mookaiah of

Turning Recyclables into Grocery bill credit for consumers

This week we are joined by Suthan Mookaiah the Founder of, which is an online to offline retail grocery chain across Malaysia, and soon to be Indonesia, that allows payment by recycling household waste.

This was a great conversation with Suthan was fantastic as we go from corporate retrenchment to covid entrepreneur to business model pivot.  A recurring them to this conversation is partnerships and leveraging those to get scale faster.  This is a social enterprise that is focused on recycling and bring tangible value as credit to the grocery bill.

I’d love to know what you took away from this conversation with Suthan Mookaiah. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

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Where to find Suthan Mookaiah:

• LinkedIn:


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In this episode, we cover:

[1:28] The origins of becoming an entrepreneur after a corporate job retrenched.

[8:53] A pivot after post-covid reopening changed the business and B2C to B2B2C model.

[14:20] The thought process on establishing partnerships and expanding a new model.

[16:25] Positioning on the value-chain when partnering with existing grocery outlets.

[19:27] Managing minimum volume requirements in collecting recyclables/

[23:58] Managing the logistics is where the secret sauce lies.

[31:43] Understanding the breakeven point of a new expansion market.

[38:45] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Kevin Brockland CFA