The Indelible VC
SEA of Startups
TM Lee of CoinGecko
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TM Lee of CoinGecko

World's Largest Independent Crypto Data Aggregator

This week we are joined by TM Lee the Founder of CoinGecko, which is the world’s largest independent cryptocurrency data aggregator and has made a name as key provider of fundamental analysis on the crypto market.

This was a great conversation with TM as we talked about how he came to be interested in the crypto industry and why they decided to build CoinGecko.  We talk about building a subscription model off the back of an ad-driven model.  We couldn’t avoid talking about the general impact of recent events on the crypto industry as a whole.  A great conversation packed with highlights.

I’d love to know what you took away from this conversation with TM Lee. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

Listen now on AppleSpotifyGoogleOvercastPocket Casts, and YouTube.

Where to find TM Lee:

• LinkedIn: https://www.linkedin.com/in/leetm/

• CoinGecko: https://www.coingecko.com/

Where to hear more from The Indelible VC:

• Newsletter: 

• Twitter: https://twitter.com/IndelibleVc

• LinkedIn: https://www.linkedin.com/in/kbrockland/

In this episode, we cover:

[1:40] The origins of becoming an entrepreneur and leading toward CoinGecko

[5:55] Early days of building CoinGecko.

[11:30] Establishing product-market fit and identifying the audience.

[15:32] Building the first revenue model as ad-supported.

[20:45] Creating a monetization model for subscription to its API.

[25:12] Looking at the future of crypto and where CoinGecko will be.

[36:20] Defining success as an organization.

[37:44] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Kevin Brockland CFA