The Indelible VC
SEA of Startups
Yienyee Soh - Avana

Yienyee Soh - Avana

Social commerce enabler platform

This week we are joined by Yien Yee Soh of Avana, which is a social commerce enabler platform, providing an integrated D2C & reseller selling solution for social media channels.

This was a great conversation as we went from the days of creating an aggregator for a community of blogs operating as shops through to launching an enabler platform that has since scaled.  We discuss the direction of social media and social commerce.  A lot of great pieces of information throughout this interview.

I’d love to know what you took away from this conversation with Yien Yee Soh. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

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• Avana:

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In this episode, we cover:

[01:52] Origins in aggregating a community of blogs that were operating as shops prior to large scale ecommerce

[5:40] Natural progression from aggregator to a tech solution and drawing on the community as the initial customers.

[6:45] Being an enabler solution across any social channel

[11:22] Social media influencers and brand owners 

[16:22] Factors that affect a brand’s retention for selling online

[17:40] What does the future hold for social commerce?

[19:15] Building out an initial team in an industry that is not well known or understood.

[23:25] Defining success for the organization

[25:47] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Kevin Brockland CFA