The Indelible VC
SEA of Startups
Goh Ai Ching - Piktochart

Goh Ai Ching - Piktochart

Bootstrapped Founder Builds a Global Product

This week we are joined by Goh Ai Ching of Piktochart, which is an all-in-one tool to easily create infographics, presentations, reports, posters, and videos online either from scratch or by editing a broad range of templates.

This was a great conversation to discuss the pathway of a bootstrapped founder.  We talk about what led to the founding of the company, building in the early days, and how the go to market has evolved over time.  We touch on competition with Canva and what the differentiating factor is.

I’d love to know what you took away from this conversation with Goh Ai Ching. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

Listen now on AppleSpotifyGoogleOvercastPocket Casts, and YouTube.

Where to find Goh Ai Ching:

• LinkedIn:

• Piktochart:

Where to hear more from The Indelible VC:

• Newsletter:

• Twitter:

• LinkedIn:

In this episode, we cover:

[1:25] From corporate burnout to entrepreneur

[4:37] Going from an idea to building a product

[10:27] First steps towards a go to market

[16:25] Evolution of the product over time and competition

[27:57] Establishing a pricing model and price point

[30:52] Managing with metrics as an organization

[40:01] The future of Piktochart

[42:52] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Kevin Brockland CFA