The Indelible VC
SEA of Startups
Martin Perez of PetChef

Martin Perez of PetChef

Subscription Delivery of Healthy Pet Foods

This week we are joined by Martin Perez the Founder of PetChef, which is D2C company offering a subscription service of healthy foods for your furry friend.

This was a great conversation with Martin where we talk about his background in entrepreneurship and traveling the world.  We talk about the passion for healthy foods for pets and scaling his business.  We close off talking about what comes next for the business.

I’d love to know what you took away from this conversation with Martin Perez. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

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Where to find Martin Perez:

• LinkedIn:

• PetChef:

Where to hear more from The Indelible VC:

• Newsletter:

• Twitter:

• LinkedIn:

In this episode, we cover:

[1:17] The origins of becoming an entrepreneur at an early age from necessity.

[6:30] Getting started despite constrained resources.

[9:57] The launching of PetChef from personal use to friends to customers

[15:46] Marketing healthy foods advantages for pets versus processed foods.

[20:00] Varying the recipe offerings of healthy foods plus supplements and treats.

[25:14] From home kitchen to dedicated facilities and continuing to outgrow spaces.

[29:22] Using metrics and feedback to drive decisions.

[31:46] Product positioning and price.

[34:33] The next steps for PetChef’s growth

[41:12] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Kevin Brockland CFA