The Indelible VC
SEA of Startups
Pennie Homa - Homa2U

Pennie Homa - Homa2U

Building Materials and Interior Finishes Marketplace

This week we are joined by Pennie Homa of Homa2U, which is an online to offline (O2O) building materials and interior finishes marketplace supplied from brand new items through to unused construction materials, discarded, and overstock markets.

This was a great conversation where we talk about the industry background Pennie had before launching Homa2U.  We discuss the wastage problem that exists in construction because of the standard practice of having safety stock.  We close the conversation discussing the types of customers and how technology can reduce the wastage and give these products second life.

I’d love to know what you took away from this conversation with Pennie Homa. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

Listen now on AppleSpotifyGoogleOvercastPocket Casts, and YouTube.


Where to find Pennie Homa:

• LinkedIn:

• Homa2U:

Where to hear more from The Indelible VC:

• Newsletter:

• Twitter:

• LinkedIn:

In this episode, we cover:

[1:26] From a family business background to launching a startup

[5:20] Overstock in construction is a serious waste problem

[10:46] Managing the resale process

[15:00] The typical customer profile

[21:30] Planning required for an expansion to Singapore

[29:26] Defining success as an organization

[32:13] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.
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Appears in episode
Kevin Brockland CFA