This week we are joined by Pennie Homa of Homa2U, which is an online to offline (O2O) building materials and interior finishes marketplace supplied from brand new items through to unused construction materials, discarded, and overstock markets.
This was a great conversation where we talk about the industry background Pennie had before launching Homa2U. We discuss the wastage problem that exists in construction because of the standard practice of having safety stock. We close the conversation discussing the types of customers and how technology can reduce the wastage and give these products second life.
I’d love to know what you took away from this conversation with Pennie Homa. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.
Listen now on Apple, Spotify, Google, Overcast, Pocket Casts, and YouTube.
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Where to find Pennie Homa:
• LinkedIn: https://www.linkedin.com/in/pennie-homa/
• Homa2U: https://www.homa2u.com/
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Where to hear more from The Indelible VC:
• Newsletter: https://insights.indelible.vc
• Twitter: https://twitter.com/IndelibleVc
• LinkedIn: https://www.linkedin.com/in/kbrockland/
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In this episode, we cover:
[1:26] From a family business background to launching a startup
[5:20] Overstock in construction is a serious waste problem
[10:46] Managing the resale process
[15:00] The typical customer profile
[21:30] Planning required for an expansion to Singapore
[29:26] Defining success as an organization
[32:13] Closing questions
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