The Indelible VC
SEA of Startups
Wai Hong Fong of StoreHub

Wai Hong Fong of StoreHub

From POS to all-in-one platform for retail and restaurants

This week we are joined by Wai Hong Fong of StoreHub, which started as an POS system but has evolved into an all-in-one platform for retailers and restaurants to automate and grow their businesses.  They currently have over 15,000 businesses across Southeast Asia.

This was a great conversation that trace the hustle of building a product and scaling internationally.  We touch on aspects of fundraising, ad driven inbound sales funnel, and managing through the pandemic.  We wrap up the conversation with some great insights into people and leadership.

I’d love to know what you took away from this conversation with Wai Hong Fong. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

Listen now on AppleSpotifyGoogleOvercastPocket Casts, and YouTube.

Where to find Wai Hong Fong:

• LinkedIn:

• StoreHub:

Where to hear more from The Indelible VC:

• Newsletter:

• Twitter:

• LinkedIn:

In this episode, we cover:

[01:49] How a pathway from e-commerce to helping brick and mortar led to launching StoreHub

[8:59] Meeting a co-founder and making the decision to join forces

[13:30] Building while you sell to get the business off the ground

[15:30] When to go international and how

[17:20] Fundraising and getting investors onboard

[20:00] Building teams for international expansion

[23:29] Managing an F&B focused business through the pandemic

[27:15] Defining success as an organization and their role as an enabler

[30:20] Tracing success back to people and leadership

[36:42] Closing questions

The Indelible VC
SEA of Startups
At Indelible Ventures, we strive to promote the startup ecosystem in Southeast Asia and bring attention to the stories of entrepreneurs and the businesses they have founded. By promoting the ecosystem, we aim to draw more attention and, with it, more VC Funding to Founders.
RELATABLE - We uncover stories from Founders in our local market that will be relatable to an audience of Founders and Funders in the local market.
USABLE - Our intent in surfacing these stories is to build the local knowledgebase derived from relatable and relevant experiences of a true peer set.
SOUTHEAST ASIA - Limited audio content focuses on Founders in Southeast Asia. Further, as a Malaysia-based company, we are biased towards showcasing the underrepresented ecosystems in Southeast Asia.